| PRESS - Branding Guidelines |  |
IDENTITY ELEMENTS
The document illustrates the guidelines governing the use and implementation of the DIMDEX 2010 brand.
It demonstrates how best to apply our brand.
LOGOTYPE
INSIGNIA GRAPHIC
Proper application of the DIMDEX 2010 logo is essential.
Our logotype must be visible on all communications related to DIMDEX. It must be consistently applied as per the master artwork and not to be distorted or recreated in any way.
Care should be taken that logotype remains legible.
BRAND COLOURS & TYPOGRAPHY
Colour provides a strong visual link to our brand identity across a wide range of applications.
DIMDEX Blue and Red serve as the brand’s colour for print and electronic applications.
PRIMARY COLOUR PALETTE
|
DIMDEX Blue |
DIMDEX Red |
|
PANTONE 647C |
PANTONE 186C |
|
C100 M56 Y0 K23 |
C0 M100 Y81 K4 |
TYPEFACES
|
ENGLISH TYPEFACE |
ARABIC TYPE FACE |
|
TheMIX (regular) |
TheMIX Arabic (regular) |
|
TheMIX (bold) |
TheMIX Arabic (bold) |
Our primary font family used throughout all communication is TheMix.
It is important to apply the brand typefaces to any communication related to DIMDEX. In some instances, message can be conveyed using Arial font with the exception to application on the DIMDEX logo.
LOGO POSITIONING
When positioning a logotype in all communications, it is essential that it is kept clear of all other graphics and sits on a comfortable space on its own.
POSITIONING OF LOGOTYPE
When using other format of layouts, please reflect the sme positioning as above.
EXCLUSION ZONES & WHAT NOT TO DO
An area entirely clean of graphic devices and typography must be kept around the logotype.
MINIMUM EXCLUSION ZONES
WHAT NOT TO DO
The examples demonstrated above show how not to alter or apply the logo.